WHY THE SEC-REGISTRATION IS AN EASY-TO-ACCESS VITAL SOURCE OF INFORMATION

What does SEC registration mean for U.S. persons working with Swiss advisors?

This page explains why Swiss wealth managers and family offices must register with the US Securities and Exchange Commission (SEC) to provide investment advisory services to US persons. It outlines the regulatory framework for SEC-registered investment advisors (RIAs), the purpose of Form ADV Parts 1, 2, and 3, and how US investors can review these disclosures when evaluating Swiss advisors.

Why is SEC registration required for Swiss wealth managers serving US clients?

To provide investment advisory services to US clients—whether those clients reside in the United States or abroad—Swiss wealth managers and family offices are generally required to register with the Securities and Exchange Commission as investment advisors.

SEC registration enables a Swiss SEC-registered investment advisor (RIA) to:

  • communicate with US clients within the US regulatory framework

  • conduct business-related activities involving US persons

  • offer investment advisory services to US clients in a compliant manner

Registration does not constitute approval or endorsement by the SEC, but it establishes the regulatory basis under which advisory services may be provided.

How are investment advisors regulated in the United States?

Investment advisors in the United States are regulated either by the SEC or by state securities authorities, depending on assets under management and other criteria.

  • The SEC typically regulates RIAs with assets under management exceeding USD 100 million.

  • Advisors below this threshold are generally regulated at the state level.

The SEC registers investment advisory firms, not individual representatives. State regulators may register both advisory firms and individual investment advisor representatives.

What are Exempt Reporting Advisors and private fund obligations?

Certain advisors to hedge funds, venture capital funds, or other private funds may qualify as Exempt Reporting Advisors (ERAs). While ERAs are not required to register fully as RIAs, they are still subject to reporting obligations and must file specific disclosures with the SEC or relevant state authorities.

These reporting requirements are designed to provide regulatory visibility into advisory activities, even where full registration is not required.

What is Form ADV and why is it important?

SEC-registered investment advisors are required to file Form ADV, which consists of multiple parts designed to provide transparency about the advisor’s business and practices.

It is important to note:

  • There is no minimum skill or training standard required to become SEC-registered.

  • Information disclosed in Form ADV is not approved or verified by the SEC or any state authority.

As a result, investors are encouraged to review these disclosures carefully when evaluating an advisor.

What information is contained in Form ADV Part 1?

Form ADV Part 1 contains factual information about the advisory firm, including:

  • ownership and control

  • types of advisory services offered

  • assets under management

  • regulatory history and disclosures

This section helps investors understand the structure and regulatory background of the advisor.

What is disclosed in Form ADV Part 2 (the “Brochure”)?

Form ADV Part 2 is a narrative disclosure document commonly referred to as the brochure.

It describes:

  • business practices

  • fee structures

  • conflicts of interest

  • disciplinary history

Advisors must provide this brochure to prospective clients before engagement and to existing clients on an annual basis.

What is Form CRS (Form ADV Part 3)?

Form ADV Part 3, also known as Form CRS (Client Relationship Summary), is required for firms offering services to retail investors.

A retail investor is generally defined as a natural person (or their legal representative) seeking services primarily for personal, family, or household purposes.

Form CRS is intended to help investors:

  • understand the nature of advisory or brokerage relationships

  • compare firms and services

  • evaluate whether to establish, maintain, or terminate a relationship

When applicable, advisors must also provide a brochure supplement detailing the background of the specific individuals providing advice.

ADV Part 1 - Table of Contents

Item 1 – Identifying Information

Item 2 – SEC Registration/Reporting

Item 3 – Form of Organization

Item 4 – Successions

Item 5 – Information About Your Advisory Business

Item 6 – Other Business Activities

Item 7.A – Financial Industry Affiliations

Item 7.B – Private Fund Reporting

Item 8 – Participation or Interest in Client Transactions

Item 9 – Custody

Item 10 – Control Persons

Item 11 - Disclosure Information

Item 12 – Small Businesses

Schedule A – Direct Owners and Executive Officers
Schedule B – Indirect Owners
Schedule D – Additional Information

Schedule R – Relying advisors

DRPs

Signature page

ADV Part 2 - Table of Contents (Content may vary)

1. Cover page
2. Material Changes
3. Table of Contents
4. Advisory Business
5. Fees and Compensation
6. Performance-Based Fees and Side-by-Side Management
7. Types of Clients
8. Methods of Analysis, Investment Strategies and Risk of Loss
9. Disciplinary Information
10. Other Financial Industry Activities and Affiliations
11. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
12. Brokerage Practices
13. Review of Accounts
14. Client Referrals and Other Compensation
15. Custody
16. Investment Discretion
17. Voting Client Securities, Trade Errors and Class Actions
18. Financial Information

ADV Part 3 - Form CRS - Client Relationship Summary

It's main purpose is to provide retail investors with simple, easy-to-understand information about the nature of their relationship with their financial professional including conversation starters and questions to ask.

Where applicable, each brochure provided to clients must be accompanied by a “brochure supplement” that includes information about the specific individuals, acting on behalf of the advisor, who actually provide investment advice and interact with the client. An advisor must deliver the brochure supplement to the client before or at the time that the specific individual begins to provide investment advice to the client.

THE COMFORTABLE WAY TO GET TO KNOW SWISS SEC RIAS

AWâśšSWITZERLAND enables you to browse through Swiss SEC RIAs and other pro-American wealth management and service providers. Swiss SEC RIAs are listed alphabetically. You can locate and thoroughly evaluate the background of the Swiss SEC RIAs you may want to do business with, as part of the evaluation process before you make any decisions.

Listings are according to the information provided in the SEC registration and the ADV Part 2 and ADV Part 3 on the IAPD website.

Alpen Partners International

Freienbach, Zurich, Geneva, Lugano
Ameliora Wealth Management
Zurich, Miami
BFI Infinity
Zurich
HIA Helvetia Investment Management
Lugano, Zurich
HYPOSWISS ADVISORS
Geneva
LFA
Lugano, Zurich, Sion
LOBNEK WEALTH MANAGEMENT
Geneva, New York
REYL OVERSEAS INTESA SANPAOLO
Zurich
swisspartners Advisors
Zurich
The Forum Finance Group
Geneva
WHVP
Zurich